Vinícius
Machado

I translate business strategy into brands that don't get mistaken for AI

Every brand comes out of strategy, immersion in your business, and decisions only someone who understands your market can make.

Brands that have trusted my work

Dra. Isabella Ristov
Disciplinei
Caroline Barra
Nova Era Drones
Brazzicor
Luztol
Nortex
Dra. Isabella Ristov
Disciplinei
Caroline Barra
Nova Era Drones
Brazzicor
Luztol
Nortex
Dra. Isabella Ristov
Disciplinei
Caroline Barra
Nova Era Drones
Brazzicor
Luztol
Nortex

Who I work with

I do my best work with people who make a living selling their own knowledge: service providers, specialists and businesses that need a brand that finally translates the value of what they deliver.

This is for you if

  • You're excellent at what you do, but your brand doesn't show it
  • You sell services or knowledge and want to stop competing on price
  • You want to be seen as a specialist, not as "just another one" in the market
  • You're willing to take part in a strategy process — not just order a logo

It's not for you (yet) if

  • You need a logo by yesterday, with no time for strategy
  • You're looking for the lowest price, not the highest value
  • You'd rather delegate everything and take part in no decisions
See the full portfolio

How I create

No step gets skipped — that's what separates a strategic brand from a pretty deliverable.

  1. Diagnosis

    We start with an honest conversation about your business: where you are, what's holding you back and where you want to go.

  2. Immersion

    I dive into your market, your competitors and, above all, the people who buy from you. This is where the brand stops being opinion and becomes strategy.

  3. Strategic Direction

    With everything mapped, we define the positioning together: what your brand stands for, for whom and why. You approve every decision before any pixel.

  4. Creation & Delivery

    Only then do I design. Identity, applications and a complete system, ready to use at every touchpoint of your business.

Read about my full process

Nice to meet you, I'm Vinícius

Vinícius playing guitarVinícius smiling at nightPortrait of ViníciusVinícius in plaid pajamasVinícius working with his cat

Designer with 6 years of experience

I have led creative teams, hired and developed professionals, and managed more than 15 branding projects from scratch to delivery — from brand strategy to visual identity manuals.

I redesigned processes that accelerated deliveries by 80% and raised the average project ticket from R$ 2,000 to over R$ 15,000. I learned to do this fast and well — and today I apply that same process for people who, like me, sell services and need a brand that finally translates the value of what they deliver.

If that is your case, let's talk.

Feel free to check out my résumé

What they say about my work.

I'm gathering new testimonials from current clients — this section will be here soon. If you'd like to talk directly to someone who has already worked with me, just ask.

Let's talk

If you have a challenge and don't want to be just another face in the age of AI, I can help.

After receiving your email, I will analyze the fit of your project and reply with a few dates for us to talk.

I reply within 2 business days

What's on the table today?

Budget under R$ 2,500? Email me anyway — if I can't take you on right now, I can point you to someone I trust.

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