Vinícius Machado

• Interviewed candidates ranging from copywriters to designers. Hired 3 people and coordinated a team of up to 4 people at once.
• Ran a hands-on Figma mentorship at a car dealership client of the agency, helping the Marketing team adopt the tool in their daily routine and directly training the group's head of creation.
• Acted as creative director on campaigns for car dealerships of brands such as Ford, Citroën and Honda, as well as companies in the Paint, Retail, Drones and Healthcare sectors.
• Redesigned the agency's creative and design pipeline, speeding up delivery by 80%, which allowed the client portfolio to grow with more profitable accounts in under 6 months.
• Responsible for the agency's product design, raising the average project ticket — previously between R$2,000 and R$5,000 — to over R$15,000.

• Responsible for creating visual identities for the group's companies.
• Supported brand consistency and maintenance across the group's companies.

• Sole designer on the marketing team, responsible for brand activation campaigns.
• Increased social media engagement for the franchisor and franchisees by 30% during the period.

• Work as a brand and experience designer, positioning businesses and designing products for service professionals.
• Developed brand and web design projects for companies in paint, drones, healthcare, internet, engineering and HR, among others.
• Ran complete branding projects, from brand strategy to visual identity guidelines and content creation.
• Delivered 15 brands and 10 websites, with timelines of 2 to 8 weeks per project, combining business vision with creative execution.

UFBRA

Graphic Design (in progress)

Escola Saga Goiânia

Graphic Design